Welcome to Build Your Brand Academy

It's not enough to publish your book.
People need to know about it.

My name is Chris Well and I'm the media expert to help you grow an audience, develop a following, and spread your message to the world.

Do you dream of getting more readers for your work? You know that you need an author platform to reach your goals--but it can be so overwhelming! I created Build Your Brand Academy to help authors leverage the power of the media, social platforms, and online tools to grow their audience, engage with readers, and get more people to read their books.

I'm a media veteran with 30+ years experience working in editorial content, social media management, and email marketing for several local and national media brands. An author myself, I can adapt my expertise into practical ideas to help you get the most out of your website, blog, email list, and social profiles.


I help struggling authors in the following ways...


If you’re visiting Build Your Brand Academy for the first time, here are some helpful articles to get you started:

  1. 4 Must-Haves for Your Author Platform
  2. 10 Great Ideas for Your Author Platform
  3. How to Attract New Readers with the Author Playlist Strategy
  4. How can an unknown author publicize a book?
  5. The Ultimate Guide to Creating an Author Media Kit
  6. What Authors Can Post Online (Without Driving Away Followers)
  7. Facebook In 2018: Why It’s Still Important To Authors
  8. 13 Easy Blog Ideas for Novelists
  9. 7 Reasons Every Author Needs to Build An Email List
  10. 5 FREE Tools to Create Social Media Graphics


How To Create A Stunning Author Media Kit
Make a professional impression with these essential marketing pieces on your author website!

Get Interviewed: How to Attract Attention From the Media
Learn basic author publicity at your own pace. Comes complete with workbook and examples to create your own publicity.


Author Platform Mentoring
One-on-One call where we discuss YOUR author platform and YOUR audience!

Facebook Author Page Jumpstart
I'll create or update your Facebook page and set you up with free tools to make posting SO much easier!

Author Media Kit Services
If you just wish someone else would take care of it for you—I’m here to help! I can draw on my 30 years experience working in the media to create an outstanding author media kit for you.

Sign up for my newsletter and get a FREE download of the "Author Platform Blueprint." This PDF includes a media kit checklist, a book promotion planner, and even idea starters for your blog. Click HERE to get it!