Welcome to Build Your Brand Academy

It's not enough to publish your book.
People need to know about it.

FREE DOWNLOAD: Get Your Author Publicity Blueprint HERE.

My name is Chris Well and I'm the media expert to help you grow an audience, develop a following, and spread your message to the world.

Do you dream of getting more readers for your work? You know that you need an author platform to reach your goals--but it can be so overwhelming! I created Build Your Brand Academy to help authors leverage the power of the media, social platforms, and online tools to grow their audience, engage with readers, and get more people to read their books.

I'm a media veteran with 30+ years experience working in editorial content, social media management, and email marketing for several local and national media brands. An author myself, I can adapt my expertise into practical ideas to help you get the most out of your website, blog, email list, and social profiles.


I help struggling authors in the following ways...


If you’re visiting Build Your Brand Academy for the first time, here are some helpful articles to get you started:

  1. How Can an Unknown Author Publicize a Book?
  2. The Ultimate Guide to Creating an Author Media Kit
  3. Author Publicity Tip: Tell a Story
  4. Bad Publicity: 5 Ways to Alienate the Media
  5. 4 Must-Haves for Your Author Platform
  6. 10 Great Ideas for Your Author Platform
  7. 7 Reasons Every Author Needs to Build An Email List
  8. How to Attract New Readers with the Author Playlist Strategy
  9. What Authors Can Post Online (Without Driving Away Followers)
  10. 13 Easy Blog Ideas for Novelists


Create A Stunning Author Media Kit
Make a professional impression with these essential marketing pieces on your author website!

Easy Media Promotion for Indie Authors
Learn step-by-step how to get the media to put YOU in front of THEIR audiences! Comes complete with worksheets and examples to create your own publicity.


Author Platform Mentoring
One-on-One call where we discuss YOUR author platform and YOUR audience!

Facebook Author Page Jumpstart
I'll create or update your Facebook page and set you up with free tools to make posting SO much easier!

Author Media Kit Services
If you just wish someone else would take care of it for you—I’m here to help! I can draw on my 30 years experience working in the media to create an outstanding author media kit for you.

Sign up for my newsletter and get a FREE download of the "Author Publicity Blueprint." This PDF includes a media kit checklist, a book promotion planner, and even idea starters for your blog. Click HERE to get it!