An efficient media strategy can put your name and your book in front of a far bigger audience of potential readers than you can possibly reach yourself. Unfortunately, many self-published authors assume that traditional publicity is out of reach. This couldn’t be further from the truth.
Forget the old rules about contacting the media! In today's media landscape, you have more access--and more opportunity--than ever before. In this introductory course from media veteran Chris Well, you'll discover...
Learn the techniques to present yourself in a professional manner to members of the media--including media editors and producers, reporters, broadcasters, columnists, correspondents, bloggers, podcasters, and anyone else with an audience. Discover how to leverage media platforms to build your reputation, spread your message, and promote your books to larger audiences than you ever could on your own.
Chris will give you an insider's perspective to show you how members of the media think, what they want, and how you can leverage their platform to reach their readers, listeners, and viewers. These seven simple steps will start you on your journey of building your author platform and finding more readers.
I'm an expert in media, social media, and email marketing. I've spent more than 30 years experience working at national media brands--I've been a magazine editor, a columnist, a journalist, and a broadcaster, with field experience covering music, publishing, human interest, and more. (There was also that time I was the editor of a bridal magazine. Long story.) I'm also an experienced social media manager, and certified in email marketing. As a published novelist, I've written suspense and mysteries for traditional publishers and as a self-published author.