Your author media kit is an important anchor to your overall promotional efforts. When you're out there promoting your book, a media kit makes you look professional. More informative than an “About Me” page, this kit shares all the key information about yourself and your book in one place. You’ll point to it every time a reporter, interviewer, reviewer, blogger, podcaster, event planner, bookseller, or librarian wants background information.
Suppose someone important came to your website looking for information about you or your book. This person might be a…
Would this person find the right kind of information? Or would he or she click around, give up, and move on to promote another author whose website does have what’s needed?
In this course, learn how to create the right kinds of materials for your author website so you will be ready for these opportunities. I'll share why every author needs a media kit, the essential pieces that belong in your media kit, and how to present the materials on your author website so you can get the most value out of them.
Over the next few lessons, you're going to learn the basic pieces that belong in your author media kit. Whether you write fiction or nonfiction, it doesn't matter. I'm going to share how these materials help you present yourself in an effective and professional manner, so that as you expand your reach through attention from the media you'll be leveraging their platform to build your platform.
I'm an expert in media, social media, and email marketing. I've spent more than 30 years experience working at national media brands--I've been a magazine editor, a columnist, a journalist, and a broadcaster, with field experience covering music, publishing, human interest, and more. (There was also that time I was the editor of a bridal magazine. Long story.) I'm also an experienced social media manager, and certified in email marketing. As a published novelist, I've written suspense and mysteries for traditional publishers and as a self-published author.