Learn how to engage the right influencers in the right way so they will promote you to their audiences. As these readers, listeners, and viewers learn about you, those who want more will become part of your own growing audience.
Reach Out to Influencers with Confidence
Leverage Their Audience to Grow Your Audience
Learning the fundamentals of publicity puts a powerful tool in your hands. This is how you become a subject of interest to broadcast, print, online, and digital media.
Publicity is free, it’s easy to learn, and easy to do. Once you understand the appropriate way to present yourself to members of the media, you will find it makes it easier for you—and easier for them—to grow your author brand.
Content and Overview
This course is suitable for all types of authors, whether you’re just starting out or you’re a veteran author who needs a boost. Through these lectures and learning materials, you’ll learn the basics of publicity so you can do it yourself.
I created this course to pull back the curtain on how members of the media think and work, so that even a beginning student of the media can understand how to navigate their way through this world. This course is for authors who want to understand how the professional media works, and how to engage in a more professional manner with working members of the media. This course is meant for any author (traditionally or self-published) who wants to build a platform, demonstrate his or her expertise, and become a go-to expert in his or her category.
Many make the mistake of thinking they only have one topic to discuss with interviewers. This course will explain the different ways to create “multiple entry points,” which allows an author to make credible pitches to several media outlets at the same time—or go back to same outlet again and again.
There are numerous ways to create a pitch. Through this course, you’ll learn how to create pitches based on the themes that may be found in your book. You’ll learn how to create pitches based on your personal story. You’ll learn how to find stories already in the media—including trending news, special events, and holidays—so that you can capture attention and convince them to include you in that media coverage.
Students completing this course will have the knowledge to present themselves as viable candidates for interviews and features in print media, broadcast media, and digital media.
What will students need to know or do before starting the course?
Students do not need to have a finished book to begin build their brand through publicity. However, students do need to understand the core of their brand message—that is, what they want to share with the world. You should have a dedicated author website, and access to basic word processing tools.
I'm an expert in media, social media, and email marketing. I've spent more than 30 years experience working at national media brands--I've been a magazine editor, a columnist, a journalist, and a broadcaster, with field experience covering music, publishing, human interest, and more. (There was also that time I was the editor of a bridal magazine. Long story.) I'm also an experienced social media manager, and certified in email marketing. As a published novelist, I've written suspense and mysteries for traditional publishers and as a self-published author.