I’ve got a secret for you.
Nobody in the media cares about your book.
The good news is that it doesn’t matter. The fact is, ANY author can get media coverage with the right email to the right person.
The key is that what you pitch isn't the book. You pitch your expertise.
In this course, you'll learn step-by-step instructions to craft a publicity pitch that will capture the interest of media professionals—reporters, segment producers, department editors, podcasters, bloggers, and more—and convince them to put you in front of their audiences!
All you need is to be able to write an email.
(Seriously, you write emails every day. How hard can it be?)
What's included? Glad you asked!
Easy Media Promotion For Indie Authors is built around five compact video trainings complete with action steps to get you results fast! And if you want to dive deeper into the process, there are also downloadable worksheets, notebooks, and transcripts to help you get the most out of the training.
The five modules are...
🤔 CONSIDER YOUR AUDIENCE
No author is for everybody! In this lesson, you’ll learn how to get real traction from your publicity by going after the right people.
📰📺📻 FIND YOUR MEDIA
The next step is to find the media that speaks to that audience. In this lesson, you'll learn practical steps to create a list of go-to media outlets.
💻 STUDY YOUR OUTLET
Sending out random pitches to the media is like throwing a rock through a window and hoping for the best. In this lesson, you'll learn exactly what you need to know from your list of media outlets to get better results.
📣 CREATE YOUR TOPIC
It’s not the job of the media to figure out why you’re interesting. That job belongs to YOU. In this lesson, you'll find out how to create the kind of topics that will persuade members of the media to put on front of their audiences.
📧 CRAFT YOUR EMAIL
In this lesson, we'll build on everything you learned in the previous lessons and go into step-by-step detail how to write an email to the media that they'll take seriously!
Want bonuses? You got it.
Registering for Easy Media Promotion For Indie Authors will not only give you instant access to the core five modules—complete with video tutorials, worksheets, notebooks, and transcripts—you also get these bonuses...
🛠️ Bonus Video Demos
In addition to the main video lessons, the course included bonus screencast videos where I demonstrate how to use free online tools to create dozens of topic ideas in a matter of minutes!
📂Bonus Resource: 250+ Ideas for Media Pitches
This PDF download includes more than TWO HUNDRED AND FIFTY prompts, tips, and suggestions to create compelling excuses to get the media to interview you and talk about your book!
💻 Bonus Module: How Any Author Can Prove They're Newsworthy Again and Again
This bonus training will teach you several different ways to look at your topic—and your book—so that you always have an excuse to start a conversation with the media! You'll learn how the media determines whether to cover you, and how to create different types of compelling pitches for any occasion.
🎙️ Bonus Module: How to Be a Great Interview Guest
You pitched a great angle to that media outlet and they want to schedule you for an interview. Now what?!? In this bonus training, discover how to prepare for the interview, how to handle yourself during the interview, and what to do after the interview to use this as a stepping stone for more media opportunities in the future. Includes CHECKLISTS to help you prepare for different types of interviews!
📰 Bonus Course: How to Create Your Own News Event
Turbo-charge your ability to attract the attention of the media when you become the news! In this bonus course, you're going to discover several ways that you can initiate or create an event that's newsworthy. Step by step, we'll explore how you can set up an event in such a way that you're furthering your brand, and setting yourself up for even bigger opportunities down the road.
⌚ Lifetime access and free updates
Not only do you have access to these materials 24/7—you also get to keep all the materials for as long as this platform and the universe allows. And any time I update the course, add new material, or invite students to online workshops, you will always have access to the most up-to-date information and strategies!
"If you dream of getting more readers, Chris Well's video instruction and templates is a 'no-brainer' investment for book marketing success. Chris delivers a fresh perspective on how to leverage publicity and present yourself in an effective and professional manner, with examples and templates that can fast-track any author to be media ready."
Founder and Creative Director
Interactive Bee Media
"I've attended seminars for indie authors on promoting your book, and listened to speakers at conferences on the same subject, but I've never heard anyone with more knowledge on publicity for authors than Chris Well. He's also an excellent instructor!"
Jack Wallace, novelist
The Unrighteous Brothers
"Chris Well has saved me time and energy, teaching me precisely what I need to be sure that I can get my book into the hands of the readers who can benefit from it. Chris's pleasant broadcast voice and warm style make it very easy to avail of the material. The instruction is step by step, no fluff, providing essential practical information and ideas from the field that, as a beginner writer, I could not have known. I am encouraged that my readers will more easily find me and my book."
Bev Martin, personal coach
Inner Active | Change From the Insight Out
What can free publicity do for your book?
Compared to paid advertising and hit-and-miss social media, catching the media spotlight can...
In effect, when you appear in the media, you're leveraging their platform to grow your platform.
Let me show you a shortcut...
I've worked in the media more than 30 years—in newspapers, in magazines, as a broadcaster, as a podcaster, as a webmaster, and more. Over that time, I've covered music, publishing, human interest, and other fields. (There was even that time I was a single man who was editing a bridal magazine. Long story.)
As an author myself, I also know what it's like to be on both sides of the desk. I know firsthand the heartache of a publisher who simply tosses your book out in the world and moves onto the next thing. I can tell you the frustration of spending thousands of dollars out of pocket for a professional publicist and getting zero value out of it. I can share the insecurity of being a self-published author who just wants a fair shake.
But I did get media coverage.
With very little help from either a publisher or a PR agency, I was able to get media interviews and reviews myself. Because I had inside knowledge about what the media wants.
Now, I'm on a mission to help authors struggling to find their way through the world of media coverage. It's a territory with its own customs, it's own rules, even its own language—which can prove difficult for outsiders to understand without an experienced guide to help them get through.
Meet your tour guide.
With massive changes in publishing and the media, there's never been a easier time in history to get in front of audiences and talk about your book. Imagine being interviewed by broadcasters, podcasters, reporters, columnists, bloggers and more...
But without expert guidance, you can easily waste a lot of your time, energy,and money chasing after the wrong opportunities and be left with nothing to show for it. Fact is, there are literally thousands of authors who deserve this kind of coverage—but have no idea how to make it work. And they remain unknown.
Do you want me to show you how to get in front of those audiences?
Here's Your Chance to Work With A Media Insider!
I can teach you how the media works.
You don't need to be rich.
You don't need to be famous.
You don't need a heart-wrenching personal story.
You don't need to hire a PR agency.
You just need to know what to do.
EASY MEDIA PROMOTION FOR INDIE AUTHORS
5 Steps to Craft a Killer Pitch So the Media Will Put You in Front of Their Audiences
Through this course, I'll walk you STEP-BY-STEP through what it takes to be placed in front of brand-new readers again and again. Based on my 30+ years experience working inside the media, I'll give you the knowledge, tools, and strategies you need to make media pros WANT to share you with their readers, their listeners, their viewers!
"Happily, some of the tips in this course were new to me and I learned exactly how to craft successful media promotion suited to my message. Chris’s training focuses on a handful of pitching-to-the-media essentials that are digestible, applicable, and proven to lead to success. Invaluable!"
Kay Vreeland, Book Coach
"I like that it's a video/audio course instead of a bunch of reading. And I love that I can access it when I have time. It's been so helpful."
Shannon Taylor Vannatter, inspirational romance author
A Texas Holiday Reunion (Texas Cowboys)
"Chris was constantly giving encouragement...which was very helpful to me as a complete publicity novice. When I saw the result that his instructions helped me to produce, I had an even better understanding of the quality of the course and the instructor. I strongly recommend Chris to everyone who is interested in working with the publicity media."
Kevin W. Jameson, author of the Violin Vibrato Book Series
Chris Well is a 30+ year media professional who has worked in print media, broadcasting, and digital media. Over the years, he has seen LOTS of media materials--from authors, speakers, sports figures, recording artists, filmmakers, comedians, business people, and anyone else who has wanted to get through him to reach his audience. Now he teaches authors how to help the media share them with the world.