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Expert Roundup: Best Habits of Effective Bloggers

A blog can be the foundation for your author platform. But if you plan to leverage it to grow your online authority, it’s not enough to launch the blog—it’s important to connect with your readers and keep them coming back. But what are some of the best habits for bloggers? Below, find practical...

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Authors: How to Effectively Brand Yourself With Content Marketing

In this guest post, author and freelancer Yuwanda Black (@InkwellEditor) shares how she’s helping her publisher to market her new book, The Ultimate Freelancer’s Guidebook (Adams Media). I’ve self-published more than 90 eBooks--fiction and non-fiction. In December 2015, I got my first...

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Guest Post: How Social Media Fits into Your Publicity Strategy

At Frances Caballo's site Social Media Just for Writers, I outline how you can use social media to gain publicity for your books. On the surface, it's easy to think social media and publicity do the same thing--they're both ways of sharing your message with the world. But while social media...

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Guest Post: 7 Essential Ways for Authors to Be Newsworthy

When you have a book to promote, the last thing you want to do is promote your book. Instead, you want to pitch a topic of interest to the audience--and then pitch yourself as an expert. Want to know how? Check out this guest post I wrote for Nina Amir's blog Write Nonfiction Now where I...

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5 Reasons Every Author Needs a Media Kit

In the old days, a media kit wasn’t meant for the general public. These packages were created exclusively for professional members of the media--newspaper reporters, TV producers, and anyone else who might repackage the press materials before they were presented to their audiences. Nobody in...

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How can an unknown author publicize a book?

When you're struggling to make a name for yourself as an author, the idea of publicity seems both amazing and daunting. "Amazing" because it will get your book in front of dozens, hundreds, thousands of potential readers. "Daunting" because it seems hard or expensive to do it right. Remember...

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5 FREE Tools to Create Social Media Graphics

Social media experts say that posts accompanied by visual content--images and videos--receive way more engagement than those without. Posts with images get more clicks, more reshares, more replies, and are favorited more often. Not convinced? Check out these numbers: Content with relevant...

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Guide: Social Media for Indie Authors (With More Than 50 Tips!)

Social media is one of the best ways to help authors grow their platform. Building your author brand through social media can help you engage with readers, grow your community, and promote your books. But which is the best platform for you to find your readers? There are so many choices—and...

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3 Reasons Publicity Is Important to Indie Authors

In simple terms, the practice of publicity is when you connect with influencers who have access to an audience and then convince them to tell the world about you. Most authors today, whether you’re self-published or are traditionally published, have discovered that when it comes to book...

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Email Best Practices for Authors [Infographic]

Too many authors scramble on social media to build their follower count, or jump through hoops to get more traffic to their blog or website. But without a strategy to build an email list, these efforts are a lot of work with little return. An online strategy that doesn’t include building your...

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