Build Your Brand with Chris Well

Get attention. Get interviewed. Get known.

Email Marketing: 100+ Facts You Should Know

Email marketing is one of the most important tools an author can use. Done correctly, it raises brand awareness, builds trust with your readers, drives book sales, and insures your author platform against inevitable changes in search engines and social networks. Below you'll find an infographic...

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YouTube Creators in Trouble: Media/Tech News and Updates (Oct 27)

Where storytelling and tools collide: A roundup of news and updates from media at the intersection of content and technology. Includes the latest in publishing, streaming, podcasting, and more... YouTube Creators in Trouble (Glove and Boots) A discussion of how changes at YouTube and Facebook...

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Podcast Your Fiction: Media/Tech News and Updates (Oct 20)

Where storytelling and tools collide: A roundup of news and updates from media at the intersection of content and technology. Includes the latest in publishing, streaming, podcasting, and more... 5 Reasons You Should Podcast Your Fiction (Creative Penn) Storytelling has gone hand in hand with...

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What we can learn about the future of media from "Singin' in the Rain"

The way people consume media continues to change at a faster clip than ever. In just a few years, advances in technology and communication have upended traditional media. The media space at large--including publishing, music, and entertainment--will continue to evolve rapidly as business models...

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Your Pub Date is Not Important: Media/Tech News and Updates (Oct 13)

Where storytelling and tools collide: A roundup of news and updates from media at the intersection of content and technology. Includes the latest in publishing, streaming, podcasting, and more... Indie authors: Your Pub Date is Not As Important as You Think (Writer Unboxed) For...

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Platform Building & Media Relations for Indie Authors

Social media expert Frances Caballo recently welcomed me as a guest on her monthly show Conversations with Frances. Among other topics, we discuss how ANY indie author can get media coverage, how media coverage builds your author platform, and how to contact the right people in the...

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B&N is no longer in the tech business: Media/Tech News and Updates (Sept 29)

Where storytelling and tools collide A roundup of news and updates from media at the intersection of content and technology. Includes the latest in publishing, streaming, podcasting, and more... IS NOOK STILL A THING? This week, TechCrunch posted a eulogy for Barnes & Noble's Nook--and...

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18 Experts: Why Every Author Needs an Email List

Despite all the tools available for promoting your books and building your author presence online, it would be a mistake to discount the value of a healthy email list. Building a list of email subscribers allows you to engage with your readers, drive new book sales, and insure your author...

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Email Marketing for Authors: 7 Reasons Every Author Needs to Build An Email List

With all the shiny, new platforms popping up in the news, it’s easy to take email for granted. But experts agree that building an email list is important for your author business. An email database gives you opportunities to engage more personally with your readers, drive new book sales, and...

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Personal Branding A to Z [Infographic]

Some authors want to believe they're above having a "brand." (That's not you, is it?) The truth is that you already have a brand right now--regardless of whether you've put any thought or time into it. So, the sooner you pay attention to your brand, the better. "Today is the best day to...

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