Build Your Brand with Chris Well

Get attention. Get interviewed. Get known.

5 Essentials that Belong on Your Author Website

Chris Well
23 February, 2018
Your author website needs to make it easy to understand you, connect with you, and make you more famous. If you want to make a name for yourself as an author, you have to expect visitors to show up at your author website. All kinds of people--including influencers, peers, event planners, the...

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Fit to Write: 9 Tips for Becoming a Healthier, More Productive Author

Chris Well
12 February, 2018
As writers, it’s important that we do what we can to be healthy. Letting our health slide saps us of energy and mental alertness—which, of course, keeps us from getting the work done. Personally, it’s become clear that if I’m going to meet my goals as an author, I need to be healthier. Want to...

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How To Prove to The Media That You're Newsworthy To Get Interviews

Chris Well
05 February, 2018
It's not the media's job to figure out why you're interesting. What do you want to accomplish this year? As we venture further into 2018, it’s important to keep looking ahead to our goals for the year. For many of my clients and students, the number one goal is to build an audience. One of...

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Free event: 40+ Experts Teach How to Turn Your Book into a Business

Chris Well
29 January, 2018
Learn how to profit from your expertise at the free 2018 Infopreneur Summit! I'm joining more than 40 business experts to speak at the 2018 Infopreneur Summit, a FREE online conference Feb 19-22, 2018 where you'll get practical teaching to launch, grow, and amplify your business as an author or...

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Your Contact Info: What the Media Wants to See on Your Author Website (2 of 3)

Chris Well
20 January, 2018
Make it easy for website visitors to contact you, so that visit can turn into an opportunity to promote your book. As a member of the BookWorks panel of experts, I've started a 3-part series outlining the essential kinds of content that authors need to post on their website. The article is...

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Effective Author PR with #BookMarketingChat

Chris Well
12 January, 2018
This week, I was the guest of the weekly #BookMarketingChat, a Twitter group that discusses different ways that authors can spread the word about their books. Over the course of more than an hour, I answered questions from the moderators and participants. (It was an event chock-full of Tweeting...

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10 Great Ideas for Your Author Platform

Chris Well
06 January, 2018
Whether 2017 was amazing or terrible for you, there’s room to do better in 2018. Do you have specific goals for your author platform for the coming months? If you need some help coming up with a plan of action, maybe some of these ideas will help… 10 Great Ideas for Your Author Platform Set...

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Facebook In 2018: Why It’s Still Important To Authors

Chris Well
05 January, 2018
If you want to build an audience, Facebook needs to be part of your plans in the coming year. Sometimes you need a dangerous animal for the system to work. Back in the 1930s, the wolf population was killed off in Yellowstone National Park. Of course, at the time this seemed like the wise...

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Bad Publicity: 5 Ways to Alienate the Media

Chris Well
01 January, 2018
The last thing you want is to give media professionals a valid reason to dislike you or your work! Just like you, I’m an author trying to get his work in front of more readers. But, for some 30 years, I’ve also been on the other side of the desk: I was the guy that you wanted to do an...

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Series: What The Media Wants To See On Your Author Website

Chris Well
15 December, 2017
To attract media coverage, it's essential to have the right kind of website content. As a member of the BookWorks panel of experts, I've started a 3-part series outlining the essential kinds of content that authors need to post on their website. The article is chock-full of examples and links...

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ABOUT

Chris Well is an expert in media, social media, and email marketing. A media veteran with 30+ years experience working at national media brands, he has been a magazine editor, columnist, journalist, broadcaster, and teacher, with field experience covering music, publishing, human interest, and more. (There was also that time he was the editor of a bridal magazine.) Chris is also an experienced social media manager, and certified in email marketing. As a published novelist, Chris has written suspense and mysteries for traditional publishers and as a self-published author.

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