Build Your Brand with Chris Well

Be Newsworthy All the Time

Platform Building & Media Relations for Indie Authors

Social media expert Frances Caballo recently welcomed me as a guest on her monthly show Conversations with Frances. Among other topics, we discuss how ANY indie author can get media coverage, how media coverage builds your author platform, and how to contact the right people in the...

READ MORE

B&N is no longer in the tech business: Media/Tech News and Updates (Sept 29)

Where storytelling and tools collide A roundup of news and updates from media at the intersection of content and technology. Includes the latest in publishing, streaming, podcasting, and more... IS NOOK STILL A THING? This week, TechCrunch posted a eulogy for Barnes & Noble's Nook--and...

READ MORE

Writing Your Feature Article | Ultimate Guide to Creating an Author Media Kit (4 of 10)

This is Part 4 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Author Bios Part 3 - Suggested Interview Questions and Author Q&As Part 4 - [YOU ARE HERE] Your Feature Article Want attention...

READ MORE

18 Experts: Why Every Author Needs an Email List

Despite all the tools available for promoting your books and building your author presence online, it would be a mistake to discount the value of a healthy email list. Building a list of email subscribers allows you to engage with your readers, drive new book sales, and insure your author...

READ MORE

Email Marketing for Authors: 7 Reasons Every Author Needs to Build An Email List

With all the shiny, new platforms popping up in the news, it’s easy to take email for granted. But experts agree that building an email list is important for your author business. An email database gives you opportunities to engage more personally with your readers, drive new book sales, and...

READ MORE

Creating Your Interview Questions | Ultimate Guide to Creating an Author Media Kit (3 of 10)

Your author media materials need to include Suggested Interview Questions and an Author Q&A. In this article, you’ll learn what they are, what the media expects from them, and how to create your own. I’ll cover what these questions should focus on, why your interviewer will thank you, and...

READ MORE

Writing Your Author Bios | Ultimate Guide to Creating an Author Media Kit (2 of 10)

Your digital press kit needs to include author biographies—yes, plural. In this article, you’ll learn what they are, what the media expects from them, and how to write your own. There will also be some examples, a couple of key points, and a few things to avoid. I’ll also share why Superman was...

READ MORE

The Ultimate Guide to Creating an Author Media Kit

When the media comes to your website looking for your media kit, what will they find? Need help convincing the media to pay attention to you? Join the FREE 5-day "Author Interview Challenge" and learn how to pitch yourself for a media interview without being pushy or self-promotional. Click...

READ MORE

Personal Branding A to Z [Infographic]

Some authors want to believe they're above having a "brand." (That's not you, is it?) The truth is that you already have a brand right now--regardless of whether you've put any thought or time into it. So, the sooner you pay attention to your brand, the better. "Today is the best day to...

READ MORE

4 Must-Haves for Your Author Platform

Want a FREE cheat sheet to help you remember the four parts of a strong author platform? Find the link below for your free download... Growing up, our family lived next door to a vacant lot. On nice days, kids from the neighborhood came over to play. Eventually, contractors came to that...

READ MORE