Build Your Brand with Chris Well

Get attention. Get interviewed. Get known.

Packaging Your Excerpt | Ultimate Guide to Creating an Author Media Kit (6 of 10)

Providing a sample of your book exhibits your style and can generate enthusiasm about your work among influencers in the media, publishing, and even prospective readers. This is Part 6 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating...

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Sharing Your Endorsements | Ultimate Guide to Creating an Author Media Kit (5 of 10)

Quotes from others about your work carry more credibility than what you say about yourself. This is Part 5 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Author Bios Part 3 - Suggested Interview...

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Writing Your Feature Article | Ultimate Guide to Creating an Author Media Kit (4 of 10)

A sample feature article is way to help the media see your story faster. In fact, some editors may even print it as-is... This is Part 4 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Author Bios Part 3...

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Creating Your Interview Questions | Ultimate Guide to Creating an Author Media Kit (3 of 10)

A set of pre-written questions can help your interviewer stay on topic. Some would appreciate if you go the extra step and pre-answer some of those questions, too... This is Part 3 of a 10-part series on creating your author media kit: Part 1 - The Ultimate Guide to Creating an Author Media...

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Writing Your Author Bios | Ultimate Guide to Creating an Author Media Kit (2 of 10)

Your author bio(s) are the most important parts of your PR kit. You need to get them right, because you'll refer to them again and again in all sorts of circumstances This is Part 2 of a 10-part series on creating your author media kit: Part 1 - The Ultimate Guide to Creating an Author...

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The Ultimate Guide to Creating an Author Media Kit

When the media comes to your website looking for your media kit, what will they find? This is Part 1 of a 10-part series on creating your author media kit: Part 1 - [You Are Here] - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing Your Author Bios Part 3 - Creating Your...

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Novelty [How to Be Newsworthy #5 of 8]

People are always interested in learning about something new or unusual. One way to be "newsworthy" is NOVELTY OR RARITY. But remember that what’s remarkable to you isn’t necessarily remarkable to them. You may think it’s pretty remarkable that you wrote a book, but lots of people have written...

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How to Leverage the Power of Impact to Get Interviews [#4 of 8]

Whenever the media shares a story, members of the audience want to know what’s in it for them. One way to be "newsworthy" is IMPACT OR CONSEQUENCE. How does this news or information affect the life of that reader, listener, or viewer? Will this impact them financially or politically? Does it...

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How To Prove to The Media That You're Relevant To Get Interviews [#3 of 8]

Often, a news organization may decide whether to follow a lead based on how relevant it is to the audience. One way to be "newsworthy" is RELEVANCE. This can mean either a “local” story, or one that ties into the special interests covered by that media outlet. From your perspective,...

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How To Prove to The Media That You're Timely To Get Interviews [#2 of 8]

For every story, the audience asks two things: "Why am I reading this?" and "Why am I reading this now?" You almost never start at the beginning of the story, but with what’s happening right now. Zero in on what’s brand-new about your topic or your message. When appropriate, find ways to...

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