Whenever the media shares a story, members of the audience want to know what’s in it for them.

One way to be "newsworthy" is IMPACT OR CONSEQUENCE. How does this news or information affect the life of that reader, listener, or viewer? Will this impact them financially or politically? Does it affect their health or lifestyle?

To harness this for your pitch or press release, find the angle that will change the lives of audience members. Can you pitch a topic that impacts the members of that audience in some way?

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