Often, a news organization may decide whether to follow a lead based on how relevant it is to the audience.

One way to be "newsworthy" is RELEVANCE. This can mean either a “local” story, or one that ties into the special interests covered by that media outlet.

From your perspective, “local” can mean where you are local—but it’s also possible to pitch a local angle to media outlets in other areas. If you conduct a workshop at a school or speak at an event in their coverage area, that’s local to them.

“Relevance” also can mean the shared interests of the audience. What’s considered newsworthy by a science fiction magazine is different than what would be newsworthy to a magazine about knitting, or a magazine about health issues, or a magazine about the Old West.

Can you think of an angle that’s relevant to the audience of your target media outlet?

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