This is Part 4 of a 10-part series on creating your author media kit:

Previously:
Part 1 - The Ultimate Guide to Creating an Author Media Kit
Part 2 - Author Bios
Part 3 - Suggested Interview Questions and Author Q&As
Part 4 - [YOU ARE HERE] Your Feature Article

Want attention from the media? Join the FREE 5-day "Author Interview Challenge" and learn how to pitch yourself for a media interview without being pushy or self-promotional. Click HERE to register!

Your media materials should include a feature article. This document is a fully fleshed-out magazine-style article of 400 to 600 words.

Compared to your author biographies, the feature article is more news-focused and more timely. It’s also more about your book.

HOW THE MEDIA MAY USE YOUR FEATURE ARTICLE

The media might use this feature article as a resource. They might cherry-pick a quote from it. They might take some ideas out of it for interview questions.

If it’s text media—newspapers, magazines, blogs, websites, newsletters—they may also run the feature article as is. As such, the feature article needs to written so it can run as a regular article in that outlet.

HOW TO WRITE YOUR FEATURE ARTICLE

How do you write your feature article? Take your Q&A document and flesh it out into an article. Paraphrase some of your quotes for transitions.

Don’t start your article at the beginning. Take what’s going on right now and put it up at the front—that’s where you start the feature article. Start with This is the reason you’re reading this right now. Then go back to the beginning and form a narrative circle.

A handy way to make this an article that they would want to use is to remember the journalistic practice of the five W's: Who? What? Where? When? Why?

  • Who is this about?
  • What’s going on?
  • Where is it happening?
  • Why is this important?
  • When does it take place?

Try to answer as many of these questions as possible in your article.

HOW TO MAKE THE DOCUMENT

  • Create in a regular Word document
  • Bold the headline
  • Italicize the subhead
  • Make the body copy with a normal font in a normal point size
  • Include your contact information
  • Save the document as a PDF

KEY POINTS:

  • Write the article in the third person. This is about you, it's not from you.
  • Create this article to read like an article in a magazine or like it would belong in the lifestyle section of the newspaper.
  • Don't be too general about yourself or your book. Go deeper then "I exist" and "this book exists." Why is it interesting or important that you wrote this book? Why is this topic going to be interesting to that audience?

NEXT: Sharing Your Endorsements

Want help convincing the media to interview you? Join the FREE 5-day "Author Interview Challenge" and learn how to pitch yourself for a media interview without being pushy or self-promotional. YES, I WANT TO BE INTERVIEWED!