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Any Type of Book Can Get Publicity | Book Publicity Secrets

Any kind of author with any kind of book is eligible for media coverage. It’s all in how you present yourself. Next time at the grocery store, look at the magazine rack. The cover lines on those magazines have one job: Convince readers to flip open the magazine. The cover lines...

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Introverts Can Get Media Coverage, Too | Book Publicity Secrets

You don’t have to be afraid of media coverage! Do you hate being the center of attention? That doesn’t mean you can’t still promote your book. Just because you don’t want to be on the talk show circuit doesn’t mean there aren’t opportunities more in line with your sensitivities. The...

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Publicity is Free | Book Publicity Secrets

Book Publicity is Cheaper Than You Think When authors are interviewed in the media, some may wonder what kind of marketing budget they have. After all, they must’ve paid for people or resources to get that opportunity. If you’ve ever wondered that, I have good news for you: With the right...

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Introvert’s Guide to Book Promotion: 17 Tips To Make It Work For You

Prefer to keep to yourself? The idea of self-promotion might make you uncomfortable—but it’s still possible. Do you hate being the center of attention? Is that making it hard to promote your book? I’m sure you’ve heard time and time again about the importance of developing your author...

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Author Publicity Tip: Tell a Story

I had no interest in these chips--but this is how they got me... My wife and I were at the grocery store when we came across a display for a new line of novelty-flavored potato chips. Normally, I'd have no interest -- as a rule, I don't enjoy novelty-flavored snacks. However, these bags of...

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How Can An Unknown Author Publicize a Book?

Want more attention for your book? One of the best ways to get in front of new people to is to leverage the power of the media. When you're struggling to make a name for yourself as an author, the idea of publicity seems both amazing and daunting. "Amazing" because it will get your book in...

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Making Your Media Kit Easy to Use | Ultimate Guide to Creating an Author Media Kit (10 of 10)

Three ways you can present your media materials on your author website to make it easy for me to promote you. This is Part 10 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing Your Author Bios Part...

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Creating Your One-Sheet | Ultimate Guide to Creating an Author Media Kit (9 of 10)

Your one-sheet can be used as a one-page media kit. This is Part 9 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing Your Author Bios Part 3 - Creating Your Suggested Interview Questions and Author...

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Presenting Your Book Cover | Ultimate Guide to Creating an Author Media Kit (8 of 10)

Promoting a book? It's a no-brainer that you need to show 'em your book cover. But there's a right way to do it--and a wrong way... This is Part 8 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing...

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Taking Your Own Author Photo | Ultimate Guide to Creating an Author Media Kit (7 of 10)

Love it or hate it, if you want to get media attention and grow your audience, people need to be able see what you look like. This is Part 7 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing Your...

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