Build Your Brand with Chris Well

Get attention. Get interviewed. Get known.

Author Publicity Tip: Tell a Story

I had no interest in these chips--but this is how they got me... My wife and I were at the grocery store when we came across a display for a new line of novelty-flavored potato chips. Normally, I'd have no interest -- as a rule, I don't enjoy novelty-flavored snacks. However, these bags of...

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How Can An Unknown Author Publicize a Book?

Want more attention for your book? One of the best ways to get in front of new people to is to leverage the power of the media. When you're struggling to make a name for yourself as an author, the idea of publicity seems both amazing and daunting. "Amazing" because it will get your book in...

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Making Your Media Kit Easy to Use | Ultimate Guide to Creating an Author Media Kit (10 of 10)

Three ways you can present your media materials on your author website to make it easy for me to promote you. This is Part 10 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing Your Author Bios Part...

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Creating Your One-Sheet | Ultimate Guide to Creating an Author Media Kit (9 of 10)

Your one-sheet can be used as a one-page media kit. This is Part 9 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing Your Author Bios Part 3 - Creating Your Suggested Interview Questions and Author...

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Presenting Your Book Cover | Ultimate Guide to Creating an Author Media Kit (8 of 10)

Promoting a book? It's a no-brainer that you need to show 'em your book cover. But there's a right way to do it--and a wrong way... This is Part 8 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing...

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Taking Your Own Author Photo | Ultimate Guide to Creating an Author Media Kit (7 of 10)

Love it or hate it, if you want to get media attention and grow your audience, people need to be able see what you look like. This is Part 7 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Writing Your...

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Packaging Your Excerpt | Ultimate Guide to Creating an Author Media Kit (6 of 10)

Providing a sample of your book exhibits your style and can generate enthusiasm about your work among influencers in the media, publishing, and even prospective readers. This is Part 6 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating...

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Sharing Your Endorsements | Ultimate Guide to Creating an Author Media Kit (5 of 10)

Quotes from others about your work carry more credibility than what you say about yourself. This is Part 5 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Author Bios Part 3 - Suggested Interview...

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Writing Your Feature Article | Ultimate Guide to Creating an Author Media Kit (4 of 10)

A sample feature article is way to help the media see your story faster. In fact, some editors may even print it as-is... This is Part 4 of a 10-part series on creating your author media kit: Previously: Part 1 - The Ultimate Guide to Creating an Author Media Kit Part 2 - Author Bios Part 3...

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Creating Your Interview Questions | Ultimate Guide to Creating an Author Media Kit (3 of 10)

A set of pre-written questions can help your interviewer stay on topic. Some would appreciate if you go the extra step and pre-answer some of those questions, too... This is Part 3 of a 10-part series on creating your author media kit: Part 1 - The Ultimate Guide to Creating an Author Media...

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