Build Your Brand with Chris Well

Get attention. Get interviewed. Get known.

Novelty [How to Be Newsworthy #5 of 8]

People are always interested in learning about something new or unusual. One way to be "newsworthy" is NOVELTY OR RARITY. But remember that what’s remarkable to you isn’t necessarily remarkable to them. You may think it’s pretty remarkable that you wrote a book, but lots of people have written...

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How to Leverage the Power of Impact to Get Interviews [#4 of 8]

Whenever the media shares a story, members of the audience want to know what’s in it for them. One way to be "newsworthy" is IMPACT OR CONSEQUENCE. How does this news or information affect the life of that reader, listener, or viewer? Will this impact them financially or politically? Does it...

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5 Essentials that Belong on Your Author Website

Your author website needs to make it easy to understand you, connect with you, and make you more famous. If you want to make a name for yourself as an author, you have to expect visitors to show up at your author website. All kinds of people--including influencers, peers, event planners, the...

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How To Prove to The Media That You're Relevant To Get Interviews [#3 of 8]

Often, a news organization may decide whether to follow a lead based on how relevant it is to the audience. One way to be "newsworthy" is RELEVANCE. This can mean either a “local” story, or one that ties into the special interests covered by that media outlet. From your perspective,...

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How To Prove to The Media That You're Timely To Get Interviews [#2 of 8]

For every story, the audience asks two things: "Why am I reading this?" and "Why am I reading this now?" You almost never start at the beginning of the story, but with what’s happening right now. Zero in on what’s brand-new about your topic or your message. When appropriate, find ways to...

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How To Prove to The Media That You're Newsworthy To Get Interviews

It's not the media's job to figure out why you're interesting. What do you want to accomplish this year? As we venture further into 2018, it’s important to keep looking ahead to our goals for the year. For many of my clients and students, the number one goal is to build an audience. One of...

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Free event: 40+ Experts Teach How to Turn Your Book into a Business

Learn how to profit from your expertise at the free 2018 Infopreneur Summit! I'm joining more than 40 business experts to speak at the 2018 Infopreneur Summit, a FREE online conference Feb 19-22, 2018 where you'll get practical teaching to launch, grow, and amplify your business as an author or...

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Your Contact Info: What the Media Wants to See on Your Author Website (2 of 3)

Make it easy for website visitors to contact you, so that visit can turn into an opportunity to promote your book. As a member of the BookWorks panel of experts, I've started a 3-part series outlining the essential kinds of content that authors need to post on their website. The article is...

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Effective Author PR with #BookMarketingChat

This week, I was the guest of the weekly #BookMarketingChat, a Twitter group that discusses different ways that authors can spread the word about their books. Over the course of more than an hour, I answered questions from the moderators and participants. (It was an event chock-full of Tweeting...

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10 Great Ideas for Your Author Platform

Whether 2017 was amazing or terrible for you, there’s room to do better in 2018. Do you have specific goals for your author platform for the coming months? If you need some help coming up with a plan of action, maybe some of these ideas will help… 10 Great Ideas for Your Author Platform Set...

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