Build Your Brand with Chris Well

Be Newsworthy All the Time

5 Reasons You Can Do Your Own Publicity FREE

Going by what you see in the movies, you might think of "media coverage" as someone behind a podium amid all the lights and cameras and the reporters shouting questions. It’s not like that. Well, most of the time it’s not like that. But unless you’re planning a corporate scandal or running...

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13 Easy Blog Ideas for Novelists

It can be tough for novelists who want to use a blog to gain new readers. Most advice for blogging authors is only practical for nonfiction authors. So, what can a novelist blog about to build a crowd of the right kind of readers? Glad you asked! Here are some suggestions… BLOG ABOUT...

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11 Ways to Recycle Your Content [Infographic]

Whether you’re building your audience with a blog, podcast, web series, or some other type of media, it can be tough to keep creating new content to engage with your audience. On top of which, not every member of your tribe wants to consume your content in the same way. Some want to read, some...

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Expert Roundup: Best Habits of Effective Bloggers

A blog can be the foundation for your author platform. But if you plan to leverage it to grow your online authority, it’s not enough to launch the blog—it’s important to connect with your readers and keep them coming back. But what are some of the best habits for bloggers? Below, find practical...

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Authors: How to Effectively Brand Yourself With Content Marketing

In this guest post, author and freelancer Yuwanda Black (@InkwellEditor) shares how she’s helping her publisher to market her new book, The Ultimate Freelancer’s Guidebook (Adams Media). I’ve self-published more than 90 eBooks--fiction and non-fiction. In December 2015, I got my first...

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Guest Post: How Social Media Fits into Your Publicity Strategy

At Frances Caballo's site Social Media Just for Writers, I outline how you can use social media to gain publicity for your books. On the surface, it's easy to think social media and publicity do the same thing--they're both ways of sharing your message with the world. But while social media...

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Guest Post: 7 Essential Ways for Authors to Be Newsworthy

When you have a book to promote, the last thing you want to do is promote your book. Instead, you want to pitch a topic of interest to the audience--and then pitch yourself as an expert. Want to know how? Check out this guest post I wrote for Nina Amir's blog Write Nonfiction Now where I...

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5 Reasons Every Author Needs a Media Kit

In the old days, a media kit wasn’t meant for the general public. These packages were created exclusively for professional members of the media--newspaper reporters, TV producers, and anyone else who might repackage the press materials before they were presented to their audiences. Nobody in...

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How can an unknown author publicize a book?

When you're struggling to make a name for yourself as an author, the idea of publicity seems both amazing and daunting. "Amazing" because it will get your book in front of dozens, hundreds, thousands of potential readers. "Daunting" because it seems hard or expensive to do it right. Remember...

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5 FREE Tools to Create Social Media Graphics

Social media experts say that posts accompanied by visual content--images and videos--receive way more engagement than those without. Posts with images get more clicks, more reshares, more replies, and are favorited more often. Not convinced? Check out these numbers: Content with relevant...

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