Build Your Brand with Chris Well

Be Newsworthy All the Time

Publicity Tip: Tell a Story

I had no interest in these chips--but this is how they got me... My wife and I were at the grocery store when we came across a display for a new line of novelty-flavored potato chips. Normally, I'd have no interest -- as a rule, I don't enjoy novelty-flavored snacks. However, these bags of...

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iBooks Author: Giving Readers a Media-Rich Experience

I had the honor of being one of the speakers at the 2016 iBooks Author Conference, an event that raised the level of dialogue and instruction regarding Apple’s multi-touch publishing software iBooks Author. The gathering of experts, educators, authors, programmers, designers, and more assembled...

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5 Reasons You Can Do Your Own Publicity FREE

Going by what you see in the movies, you might think of "media coverage" as someone behind a podium amid all the lights and cameras and the reporters shouting questions. It’s not like that. Well, most of the time it’s not like that. But unless you’re planning a corporate scandal or running...

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13 Easy Blog Ideas for Novelists

It can be tough for novelists who want to use a blog to gain new readers. Most advice for blogging authors is only practical for nonfiction authors. So, what can a novelist blog about to build a crowd of the right kind of readers? Glad you asked! Here are some suggestions… BLOG ABOUT...

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11 Ways to Recycle Your Content [Infographic]

Whether you’re building your audience with a blog, podcast, web series, or some other type of media, it can be tough to keep creating new content to engage with your audience. On top of which, not every member of your tribe wants to consume your content in the same way. Some want to read, some...

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Expert Roundup: Best Habits of Effective Bloggers

A blog can be the foundation for your author platform. But if you plan to leverage it to grow your online authority, it’s not enough to launch the blog—it’s important to connect with your readers and keep them coming back. But what are some of the best habits for bloggers? Below, find practical...

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Authors: How to Effectively Brand Yourself With Content Marketing

In this guest post, author and freelancer Yuwanda Black (@InkwellEditor) shares how she’s helping her publisher to market her new book, The Ultimate Freelancer’s Guidebook (Adams Media). I’ve self-published more than 90 eBooks--fiction and non-fiction. In December 2015, I got my first...

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Guest Post: How Social Media Fits into Your Publicity Strategy

At Frances Caballo's site Social Media Just for Writers, I outline how you can use social media to gain publicity for your books. On the surface, it's easy to think social media and publicity do the same thing--they're both ways of sharing your message with the world. But while social media...

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Guest Post: 7 Essential Ways for Authors to Be Newsworthy

When you have a book to promote, the last thing you want to do is promote your book. Instead, you want to pitch a topic of interest to the audience--and then pitch yourself as an expert. Want to know how? Check out this guest post I wrote for Nina Amir's blog Write Nonfiction Now where I...

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5 Reasons Every Author Needs a Media Kit

In the old days, a media kit wasn’t meant for the general public. These packages were created exclusively for professional members of the media--newspaper reporters, TV producers, and anyone else who might repackage the press materials before they were presented to their audiences. Nobody in...

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